REAL ESTATE, AT THE CUTTING EDGE OF THE DIGITAL ERA?

The real estate world must keep abreast of new technologies if it is to keep pace with other business sectors.

While many areas have met their needs with new technical advances to streamline, simplify and streamline their daily procedures, real estate remains, however, cautious in their use.

Indeed, we observe a certain "conformism" in the practices of Belgian real estate agencies, in terms of websites, prospecting tactics, office layout, as well as in terms of marketing.
Today, however, there is a range of technologies available which not only would facilitate the work of these agencies, but would above all make it possible to optimize the time of potential buyers.

Here is a sample of the technologies currently available on the market:

Virtual tours offer a wide range of accessories and equipment such as different cameras. This technique requires a certain number of shots (between 3 and 18 shots) in order to make a correct virtual visit.

3D plans: this is an extremely practical tool to help a buyer to project himself into a given space or to help him visualize a property that is still under construction (so cannot be visited) or, quite simply, to view a property in need of renovation. The 3D plans also offer space optimization solutions.

Very close to the previous point, 2D layout projection is used for the same reasons as 3D plans - to visualize a given space differently.

More difficult to access due to Belgian law, the use of drones allows you to take a shot from a height. This technique is effective for the sale of a property with large land. It is also very useful in the new construction sector, to show the different views that a building offers.

Generally, a real estate agent today has many gadgets to facilitate the transmission or viewing of the various goods he sells, simply with his smartphone (video calls for customers unable to move) and with all the applications that it offers (creation of plans, comparison of bank rates, taking of measurements, etc.).

Despite these already exceptional advances, there are still many "small technological revolutions" under development - including virtual reality.

The latter allows us to visit a property without even moving. Although the virtual tour uses only one of our senses, namely vision, augmented reality goes further and will appeal to all of our senses.

The future is upon us and real estate agencies must continually take an interest in it to continue to offer customers state-of-the-art service.

Lecobel Vaneau is committed to this path and remains committed to meeting the expectations and needs of its customers. To do this, Lecobel Vaneau calls on a professional photographer, passionate about these new technologies and who can advise you on the approach to take to highlight your property in the best way. Be in the digital age, to always serve you better!

Lecobel Vaneau
Place Brugmann 11, Ixelles 1050
Tel : +32 2 340 72 70
@ : lecobel@lecobel.be