New Constructions !
The digitalization of the real estate sector
The Belgian has a brick in his stomach! This adage was further confirmed to us after the confinement due to Covid19. The recovery of the Brussels real estate market has been positive, and for many buyers, real estate remains a safe investment. But the covid19 crisis and confinement has radically changed our habits. The digitalization of commercial activities in real estate was a necessity in order to face the various challenges of the sector.
Crucial issues
The first challenge was to reassure the owners, the buyers, but also the various players in the real estate sector. This resulted in a decree which was published directly so that notaries were able to record new real estate transactions remotely. The second challenge was the integration, deployment and use of new digital solutions. Belgian real estate being recognized for its complexity, it has been a real challenge to dust off and reinvent a profession that has fallen behind in this area.
How did this transformation take place?
Electronic signatures, videoconferences or online estimates have made a place for themselves with a whole range of other tools that we call "user-friendly" (virtual visit, video visit via Instagram, via Facebook, etc.) and which have been made available to owners, as well as potential buyers or tenants. And indeed, customers are showing a growing desire to use these digital solutions. In other words, the current context plays in favor of dematerialized solutions, these demonstrate their interest and are gaining a growing place on the market.
What evolution can we see?
Today, the market is seeing the emergence of Startups that rely on digital applications. They see the crisis as an opportunity and adapt to keep in touch with the client, inform and reassure them. Real estate agents are trained so that their profession is redesigned, and this concept appeals.
It’s a real digital shift that has taken place. After the period of confinement, the real estate sector has successfully bet. Now, users have changed and they are looking for solutions that value their goods or allow them to make the right choice.
However, even if we offer an experiential and innovative approach with digital, these tools will not replace the physical visit, in a profession based on relationships and where keeping a human face remains very important.
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